So what is Content Marketing?
Content Marketing. In this age of Social Media, everybody's talking about it. Some of us are doing it. So what is it? Quite simply, it's story telling. And our daily lives are filled with stories.
Content marketing is storytelling
Big stories and small. Stories of struggle, triumph, caring, laughter and joy. Stories of epic journeys. Stories of poignant moments in time. Within every emotion, experience ad memory there's a story waiting to be told. A story that moves us, that informs or entertains, that makes us feel more connected to each other and even to ourselves. And so it is the very stuff of life itself - of what it is to be human - that is the stuff of content marketing. But enough of words. Let me show you with this Disneyland commercial......