The Value Of A/B Testing Your Facebook Ads
How do you know if your Facebook Ad is getting maximum engagement? How can you determine which creative elements in your Facebook ads are most effective for achieving your goals? Have you ever wanted to compare the performance of two different ads for the same campaign? Have you ever wondered if the creative in one ad is providing better results than the other ad?
The answer to all of those questions is Facebook A/B testing.
What is Facebook A/B Testing?
If you're not yet familiar with it, A/B Testing is sometimes called split testing and it's a simple yet highly effective method for figuring out which of your Facebook ads are delivering the results you’re looking for. By enabling you to test the impact of your advertisements with changes made to different elements of an ad, A/B testing lets you see what works best, helping you achieve maximum advertising reach.
How A/B Testing works
"Okay", I hear you possibly say, "I'm getting it but can you just get down to the nuts and bolts of it. How the heck does it actually work?". Sure. No probs there, 'cause this thing certainly 'aint rocket science.
A/B testing is essentially an experiment where two or more versions of a Facebook ad are shown to Users to see which one performs better. To run an A/B test, you choose a target audience and post different versions of your ad. Statistical analysis is then used to determine which variation performs better for a given conversion goal. The one that gives a better conversion rate, wins!
With A/B Testing, you can experiment with changing and testing ad titles, copy, images, calls to action, and targeting options to see which ads perform best. And it can be used to test not just Facebook ads, but everything from website copy to sales emails to search ads.
Advantages of Facebook A/B Testing
The advantages A/B testing provide are enough to offset the additional time it takes. Well planned A/B testing can make a huge difference in the effectiveness of your marketing efforts. Narrowing down the most effective elements of a promotion, and then combining them, can obviously make your marketing efforts much more profitable and successful.
The bottom line
The bottom line for any Facebook ad strategy, is to create content you think will resonate with your audience, ideally giving them an experience they can't get anywhere else - so that they'll come back for more, and even seek your brand out for specific topics and themes. The next step is to see if you're right by A/B testing your ads. Who knows what you'll discover along the way about your brand perception, opportunities and audience members!!
Does the sound of Facebook Ads and A/B Testing make you cringe with fear? LUCYMY Media is an experienced social media marketing agency in Melbourne. Let us make the experience less stressful. CONTACT US TODAY!