SMEs Get Firepower With Facebook Targeted Ads
If you're still unsure whether Facebook Ads can help your small or medium-sized business, perhaps you're unaware of the extensive targeting options a Facebook advertising strategy offers and the significant leg up this gives SMEs as they compete with big business for their slice of the market.
Nothing beats advertising on Facebook
Once upon a time we all spoke of mass marketing - because once upon a time, and for a long time, this was the sole nature of marketing. It was indeed an exercise in disseminating a business's message to the greatest number of people possible in the hope that the few who were potential customers would be paying attention. Think roadside billboards and TV or radio commercials.
With these mass marketing ads, you did indeed get a massive audience reach but you were lucky if 5% of that audience was interested in your product or service - the rest was what is known as "wastage". And when you also consider for example that 87% of those watching TV programs fick channels when the ads come on, these traditional forms of advertising were clearly failing to make good use of your marketing dollar.
Once upon a time though, these mass marketing platforms were all businesses had to speak to Consumers - these and letterbox drops, and there was just as much 'wastage' in those too! Moreover, given the excessive cost involved in utilising this media, it was big business with their big bucks who were best positioned to benefit from mass marketing. Only the big guys could afford prime time or prime space. And it was only the big guys who could afford to pump out as many - and as big - ads as were necessary to overcome the inherent wastage of mass marketing and still get their brand out there. The little guy though? Or the medium-sized guy? How impactful could they be, limited as they were with their relatively small advertising budgets?
Thanks to the arrival of digital media, how times are changing. With Facebook advertising and its advanced targeting options, by allowing you to select the specific Facebook Users you want to see your ad, it ensures that those individuals who are most interested in your product or service are those who are being engaged.
Facebook Ads get down to the nitty gritty of targeting
Look at just how comprehensive the targeting categories are that you can work with.
Demographic: including education, ethnic affinity, financial, generational, home, life events, parents, politics, relationship and work.
Interests: including business, entertainment, family, fitness, food, hobbies, shopping, sports and technology.
Behaviour: including automotive, B2B, charitable donations, consumer classification, digital activities, expats, financial, job role, media, mobile device user, purchase behaviour, residential profiles, seasonal and travel.
As if those weren't enough, you can also target Facebook ads to people who have visited any page on your website (or specific pages), people on your email list, people in your customer database, people on your SMS list or other customer databases owned by your business.
Facebook advertising is affordable
Petty cool stuff, huh?! And it's cooler still when you realise that what we're witnessing here with targeted advertising, is not only the heralding in of a new and significantly improved way of marketing, but one which small to medium-sized enterprises can afford.
The figures speak for themselves. A targeted Facebook ad costing as little as $100 a week will reach a select audience of over 7,000. A hundred dollars a week in the world of TV or radio advertising? Or on a billboard? What bang for your buck is that going to get you? Literally nudda. Indeed it's easy to see why many SMEs believe that by using Facebook targeted ads, they are not only putting their advertising budget to optimal use, they are at last taking on the big guns and getting squarely into the game.
Not sure where to start when it comes to Facebook Advertising? Contact us at LUCYMY Media and we can help you get started.